Ladies are taking a greater interest in, and have a more sophisticated understanding of electronics than ever before.
Women actually spent more on technology last year than men, in line with the buyer Electronics Association. It says girls accounted for $55 billion of the $96 billion spent on electronics gear (statistic from a january 6 CEA press release).
Women are increasingly fascinated by gadgets, from DVD players to digital cameras, for themselves or birthday gifts for his or her families.
Almost a 3rd of girls consider themselves early adopters willing to shop for cutting-edge consumer technology.
CEA reported that ladies in the united states are getting more likely to use consumer electronics. CEA’s study gives point by point information about the attitudes, purchase considerations, decision influences, purchase channels, current product ownership, and future purchase intent. Here are some of the findings:
Girls are involved in 89% of all consumer electronics purchase decisions.
84% of girls believe that new technologies can improve their lives.
48% of girls age 1834 own a digital camera.
Women have more buying power and that they increasingly use technology to manage their busy schedules. Girls comfort level with technology is at an all-time high.
Women want products that make it easy to attach and make it easy to operate; limited wiring or no wires at all; slim, well-designed products; making electronics available in several colors isn’t very important; low on setup and high on usability. Usability often is a crucial factor to women once they buy technology;
At CES, organizers hung big pink banners saying “Technology may be a Girl’s best friend,” despite the fact that the group’s own research found a 3rd of girls surveyed don’t like products with girlie colors.
Nearly three-quarters of girls surveyed complained about being ignored or patronized by sales people when buying electronics.
A growing number of companies are beginning to target their wares toward female buyers.
Sony is outfitting its electronics with features that a lot of women seek and is designing Sony Style retail stores to appeal to womens preferences by creating an environment where women feel comfortable. Many of Sonys efforts are focused on functionality.
Women are getting informed and involved in technology areas where they once had little or no presence.