You are out shopping for healthy, designer food. You visit two health food stores. The first one is great and chipper, Its items are indicated pleasingly and its staff, with crisp, starched aprons on, are slim, friendly and helpful with smiles that twinkle. There is another food store just across the road: Similar products. A fat, greasy-haired sweaty man, breath evocative whisky, garlic and fermented cheese, egg stains on the front of his crumpled shirt, the center of which strains to remain closed struggling to keeping its charge – a protruding belly – within, tired buttons at the able to pop…comes to serve you.
You are your website: it’s a mirrored image of who you’re , your product, your service. Portray yourself as a trained, seasoned professional. Your website is that the only contact your customers, potential and current, have with you. You must create an environment that’s pleasing to your buyers to create them want to stay and buy, and more importantly, to want to come back again and again. You want to aim for repeat business. The long and short of it’s this: Your website can make or break your sales…and your business.
TRICKS OF THE TRADE
What secrets are you able to apply in the design of your website?
1. Surfability
Do your research by visiting several websites. Note what make them appealing, attractive or the other . Always remember that visitors to your site have one goal in mind: they’re either seeking information or buying a product. Your goal is to offer them what they need without their having to look for it. It is a cardinal rule to create your site easy to navigate. Ensure that all the information is relevant to your product/service. Convince visitors that they absolutely need your product to resolve their problem(s).
2. The First Impression Lingers…The Importance of your Main Page
The main page features a very specific purpose: it’s the shop front of your website where your visitor lands and from where she/he will shop. Therefore, this page must load very quickly and be easy to look at . This is the primary contact together with your customer: First impressions can either close a deal or…lose this same deal which has precisely the same potential.
Make things simple: make sure that links are easily viewable by your visitors which these links will navigate your visitors to where they want to go. Very often, an excellent choice is that the use of tables when deciding how to design the main page of your site. If your page takes more than ten seconds to load even on a 56k modem, your visitor will click away, through impatience, or to save time, seeking information or products elsewhere. To speed up the loading of your main page, it’s advisable to avoid large, or excessive, graphics. Too many banners or computer graphics often also cause a page to load slowly.
3. Make your Website Appealing to, and straightforward for, the Eyes
* Colours
Mild colors are your best bet. If your site may be a content site where your visitor are going to be doing a lot of reading, it’s an honest idea to keep to black and white. You can add color when using tables as a way to brighen up the page. However, always remember to stay the overall look of the page professional and appealing to your audience which will be visiting more often.
* Screen Resolutions
These vary among monitors. It is, therefore, good counsel to set the pixels to a standard 800×600. You may also prefer to set the tables in your website to span a percentage of the page instead of a set number of inches. This will be sure to accommodate all screen sizes.
* Browsers
Bear in mind that tons of Internet users won’t use a similar browser as you. Therefore, confirm that your site looks nearly as good on other browsers because it does on your own. You can do that by downloading several browsers through which to appear at your page.
Be aware that the general look of your website is to create it attractive to visitors, which successively appeals to emotions and, therefore, lead to sales and to create money for you. The appearance of your site, if properly designed, are often a superb marketing strategy for your product/service.
